MediaSpark was launched in 2012 by Richard Kelly, who had a mission to create a truly independent media buying agency with experience, trust and transparency at its core.


Richard has over 20 years’ experience with media, cutting his teeth in advertising back in the 1990’s with The Scotsman Publications before working with some of Scotland’s top media buying agencies.


We base our strategies and recommendations on the latest media intelligence across all channels, putting a huge focus on seeking out valuable opportunities and added value.   Integrity and honesty is everything to us – we only make recommendations which are firmly in our client’s interests.


MediaSpark are proud to be 100% independent. No media obligation means we take the ‘neutral’ approach, identifying low cost opportunities because they are the most effective, not because we have to.


We work with a range of different clients across a variety of sectors, meaning our experienced team of in-house strategic planners and buyers  can analyse media performance across a broad spectrum, ensuring we are flexible, versatile and adaptable across a range of different mediums including social media, broadcast, print and digital.


Our team provide an excellent blend of knowledge and experience, along with a ‘finger on the pulse’ approach to the constant new developments and opportunities that the increasingly fragmented and evolving media marketplace has to offer.


Why not give us a call, it could be the start of something exceptional for both of us!




We get to know your business, your markets and your ambitions. Pairing your business with our understanding / interpretation of how audiences behave ensures you reach exactly who you need to and when, delivering results. We use the latest research available to give you a competitive advantage.


Understanding audiences, seasonality, timings and deals is what we do best. We work daily with all media channels. – TV, Digital, Social, Print, Radio, Outdoor and Direct Mail – using the latest research to construct detailed media strategies that work.


Our experience working in volume markets means we have access to the latest deals, opportunities and advice. We do all the hard work to keep your media costs down, achieve added value and deliver impressive results.  


We can assess whether you are paying too much for your media costs. We work hard to develop positive relationships with every media supplier,  ensuring you get the best deals available.


Assessing the success of strategic campaigns generally proves that when done right, a proper media campaign will reach the right people, at the right time, in the right environment - driving footfall and making a positive impact on the bottom line.

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Here is what some of our clients think about working with MediaSpark...

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“We have entrusted the management of our strategic media planning and buying to Richard Kelly, now at MediaSpark, for over 18 years. 


The length of our successful partnership is testament to the high level of service we have consistently received.  Across all channels, his market knowledge and awareness is of the highest standard. 


This has allowed him to negotiate strongly on our behalf and achieve the best value from our budgets in an increasingly tough retail market. 


He has taken the time to understand our business as a whole and this, along with the personal level of service he provides, leaves me with no hesitation in confirming that Richard’s industry reputation is well deserved.”


Gordon Mearns, Managing Director, Sterling Furniture Group

“We’ve been working with MediaSpark on different campaigns – both Scottish and national. Richard and the team are highly experienced, very easy to work with and passionate about making sure you are able to achieve your goals. They approach every brief with very rigorous, strategic thinking and apply the right level of both research and instinct to help you put together the best schedule to meet your objectives.


Especially in Scotland, their knowledge of the media landscape and media owners is second to none and we have been very pleased with the results we’ve achieved as a result. We feel that they’ve helped us achieve a level of efficiency that wouldn’t have been possible if we’d been working with a larger London agency.


The thing that really sets them apart however is the level of service which you receive which is very dedicated, honest and straightforward. I wouldn’t hesitate to recommend them.”


Lucy Hine, Marketing Manager, Innis & Gunn

‘We started working with MediaSpark and have been so impressed by their thorough approach, attention to detail and consistently professional but fun attitude.


They’re always on the end of a phone for a bit of advice and have come up with some great new ideas for us to try. Highly recommended!’


Catriona Downie, Marketing Manager, Scottish Opera


"I really can’t speak highly enough of the service we’ve received from Richard and the team at MediaSpark.  They have provided some fantastic insights and consistently deliver very well thought through plans.  Richard has gone to great lengths to understand our market and repeatedly goes above and beyond what I’ve asked of him.  The results speak for themselves….."


Fraser Bedwell,  Head of Marketing, Poppyscotland

“The team at MediaSpark are dedicated, passionate and a pleasure to work with.  We very much see the team as an extension to our marketing department and we are continued to be impressed by their expertise, knowledge and commitment – nothing is ever too much trouble…..”

Gill Harper, Associate Director

“MediaSpark are always our first port of call when it comes to providing advertising strategies. Their creative thinking, prompt turnarounds and wide knowledge of available media is second to none. I’d thoroughly recommend MediaSpark for anyone looking for a fresh approach to marketing”


Calum Miller, Sales Manager, Residential Development, Savills Glasgow

And here are comments from some media owners........


“STV Commercial and MediaSpark have worked in partnership since Richard started the agency. We find Richard and the team super professional, hugely knowledgeable and its brilliant to work along side them putting the clients at the centre of everything they do.

Good humoured, hard working with a passion for what they do is not only refreshing but also great fun!“


Pam Richardson, Director of Sales, STV

"We've had the pleasure of working with Richard and the team since the early days of MediaSpark, in which time they've become a valued partner of ours. In the predictive AI area that we work in, their collaborative approach to both advertiser & supplier relationships is brilliant - they go all out in ensuring goals are fully understood, allowing us the best opportunity to go out and deliver for them. Thanks MediaSpark! 

Andy McNab, VP, Rocketfuel

“We have worked with MediaSpark for several years now, helping deliver airtime, sponsorship and promotional campaigns for their clients across multiple Bauer radio stations throughout the UK. The team are an absolute pleasure to work with; they’re communicative, meticulous and proactive. Their understanding of how radio works ensures that we’re always thoroughly briefed which allows us provide the creative solutions to deliver results for their clients.”


Angela Wilkinson, Commercial Director, Bauer Media


"The team at MediaSpark are a pleasure to deal with. As a media owner it’s an enjoyable experience working on briefs with them, which means we’re always happy to go the extra mile for their clients. They challenge us to delivers ideas beyond the status quo. They display a high attention to detail and treat every brief as an opportunity to look new strategies and innovation to deliver results for their clients. Richard has a passion to be successful and take his clients with him on that journey."

​Martin McGinnis, Group Business Director/Regional Sales, Primesight

”We have worked the team for over a decade now. Over that time, we have found them to be knowledgeable, diligent, creative, demanding and tireless in ensuring the best strategies to guarantee the best returns for their clients.

We at Mail Brands enjoy our working relationship with MediaSpark and are fully aware of their continued commitment to ensuring those under their guidance are given the best and most up-to-date market advice.​"


Tom Lafferty, Head of Sales, Scottish Daily Mail



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